Saturday, June 6, 2009

Open House Tactics


Who doesn't like to go to open houses for fun sometimes? I have enjoyed several in the past, and I hope to enjoy several in the future. One thing, though, is that people need to start cross-promoting in venues like open houses, like the group that's promoting some of the condos on South Congress: http://www.2020congresscondos.com/. A friend and I were going to skip this event, but I was so happy that she told us to go ahead.

First of all, there were several artists who were allowed to both demonstrate their crafts and display their wares. In effect, it was very similar to the East Austin Studio Tour - and if you haven't been to that, you better go. One artist was doing a graffiti demonstration, which was decidedly the largest. Other artists had set up the condos with their wares, so one could literally walk through an art gallery that was an entire apartment complex. A catering service provided lunch for the event, so people could stay for a while, and if one had the capital, condos could be purchased.


So, for all those real estate agents who looking for exposure: stop expecting the properties to sell themselves and make your job easier. Austin loves art, so let some artists tout their wares since there are plenty of artists in this city. Also, give new businesses the opportunities for exposure, especially if there's a mixed use project to sell, because hey, you might sell the bottom floor in addition to the top. Basically, make the buildings into public spaces and indicate how people will be growing their communities by living closer together.

No comments: